Saturday, August 18, 2012

 Where The USA Beats China: Quality & Value
 

 


                                    
 



                       
I am often confronted with the question of how we can possibly compete with China. Afterall, they have such low wages, cheat heavily on their currency, are willing to pollute heavily, etc.
Maybe we cannot win the race to the bottom – their high volume, terrible quality production fits well with the “planned obsolescence” that our big retail chains want. Planned obsolescence is intentional low quality with the expectation that customers won’t mind replacing the item rapidly. Some folks think they are getting a deal with “low, low” prices, however if they consider how often theyhave to buy a new one they can see what a bad deal it is.
We have over 590 American Suppliers with MadinUSAForever.com now, and they have a common thread that allows them to survive and beat China – Quality. Yes, the items MAYcost more up front, yet when the USA products last much longer that meansvalue.
For example,let’s take a look at a Chinese product that costs $10 versus a USA item at $20.The Chinese item must be replaced annually, whereas the USA one lasts say five years. At the end of five years, the person thinking they got a deal initially with the low quality Chinese product actually ends up spending $50 (five timesthe $10 price) versus $20 on the American-Made product!
Now that is value!
Furthermore, replacing an item all the time is a pain and really bad for the environment. Plus, we help our nation, our people, and protect our way of life every time we choose “Made in USA”!
New items:
I am so excited! The true “Made in USA” rubber ducks are back! What could be more American than the rubber duck? It was invented here and played with for generations. Then something went wrong, and true rubber ducks were no longer available. Celebriducks has gone to a huge expense to make this right again, and now true rubber ducks are being made in Ohio once more.
Plus, the rubber duck is a great example of us working to help struggling, young manufacturers make it here again. Thanks to your support, we are their first retail customer for this product! By our guaranteeing the purchase of volume of their product we help suppliers not only get much needed cash, but also the confidence for that entrepreneur to take the risk knowing we are in their corner.
We have also just added a wonderful maker of women’s yoga and exercise wear made in Colorado. Designed for exquisite style and amazing comfort, these Aaluuka made tops and bottoms will lookjust as great out for coffee with friends as they do in the yoga studio andgym. There is something special about this maker…

Link to New Items
On Sale This Week: (extended through Monday evening)
Forget about buying a chintzy imported bag from Mega-Mart and having it tear open the third day of school, college, or work. Battle Lake Outdoors makes amazing bags for work, school, or play in Battle Lake, Minnesota. My family has one, and we love the quality and look. Lots of colors available. Get a favorite color or match to your kid’s schoolcolors.
Sincerely,
Todd
Todd Lipscomb
Author of the book “Re-Made in TheUSA”
August 19, 2012



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